The Birth of a New spirit

Next Level Sports & Entertainment (NLSE) is a global sports network, that features innovative and unique programming which appeals to sports fanatics in all markets. As lead designer, my role is to provide insight into the creative direction of our visual aesthetic, across multiple platforms, which includes linear and streaming via NLSE+.  We premire content that showcases the stories and achievements from athletes, teams, communities across the globe. 

My inaugural task upon joining NLSE was to design and develop the brand marks for the network.  Working alongside a talented team of designers and marketing experts, I lead the push to create a mark that is inspired by the symbolic meaning that a shooting star is considered as the arrival of a new spirit.  

Marketing & Branding